NIKE Lunar Glide +3

NIKE Running Campaign

Client: NIKE Australia/NZ
Agency: US Sydney / Razor Group / JOY
Role: Art Direction, Design, Flash (eye blaster), Rich media build
Year: 2011

I designed the online campaign for the new Nike Lunar Glide running shoe. This included standard flash banners, rich media expandable banners, site skins, video page takeovers, and an anchored browser tab with video. The campaign was completed within 2 weeks and appeared live during the first 2 weeks of August 2011 on both Australia and NZ sites, and included Yahoo! Women’s Health and Men’s Health, IGN, Gamespot, and Lifehacker. I also created flash digipanels for Fitness First and JC Decaux displays. The designs all followed the Nike global creative and used global assets. Below shows more frames of the banners.