Brand Activation
Client: Rdio
Company: VICE Australia
Role: Art Direction, Design, Development, Brand Activation
Year: 2012
We helped Rdio, a new online music service, to launch in Australia, and threw a big party for it at The Beach Hotel in Bondi. I designed all the event marketing collateral: microsite with event registration forms, email invites, online advertising campaign, posters and event signage. Rdio liked the online designs so much that they continued to use the same site for their next launch party in (Berlin) Europe.
